Cookman Creamery
Cookman Creamery is a family-owned ice cream shop in Asbury Park celebrating their 10-year anniversary. Their website couldn't handle online orders and didn't capture who they were—an 1890s candy shop vibe with serious vegan offerings.
I ran a full design process: user research, style exploration across three directions, content inventory, and mobile-first mockups. Built on Shopify with DoorDash integration, pickup scheduling, and custom cake ordering.
I created a brand guide documenting colors, typography, and gradients for consistency as they expand. The owners can now update products themselves. Customers order online, custom cakes work, and vegan options are easy to find.
