Hazel Boutique
Hazel Boutique is a New Jersey fashion retailer with four East Coast locations. They had a clear vision for their online store but needed a developer to build it properly and refine the design. I rebuilt their Shopify site from scratch during their brand overhaul.
The build included marketing integrations for text and email campaigns, product features like favorites and reminders, inventory tools for multi-location operations, improved analytics, and third-party connections for shipping and performance tracking. The focus was editability — the e-commerce team needed to easily update the site for seasonal changes and new merchandise. Their team operates across shifting inventory and frequent sales, and the site supports that workflow.
