Lisa Says Gah
Lisa Says Gah is a boutique retailer with stores in LA and San Francisco — a popular brand online and in the press. Their Shopify Plus store saw tens of thousands of visitors daily. I joined as a developer to stabilize what previous developers had left behind — cleaning up technical debt, building new features, and working with third-party services.
Lisa Says Gah didn't need a new platform or a grand redesign. They needed someone to fix what was broken, improve what was weak, and not touch what was working. I executed quickly and reliably and saw great growth in sales, conversion rates, search traffic, and total orders during my time working with them.
Initial Work
The site was absolutely beautiful and fit for their brand on the surface. Underneath were tangles of custom code, patterns, and buggy integrations. Product pages underperformed, filters were confusing, and current operations couldn't be interrupted.
Product Page Redesign
I was honored when they considered me for designing their new product page—improving the hierarchy guiding customers to a decision, moving up the review scores for social proof, improved Shop Pay integration for a faster checkout, and a wishlist button for customers.
Collection Filtering
The current filtering system made dynamic filtering awkward. I wrote custom JavaScript to handle filter state without full page reloads, then optimized collection queries so results appeared instantly.
The backend restructure was accompanied by a style fix—shifting from confusing dropdowns to a side filter that was omnipresent on desktop and could be viewed as a whole from mobile.
Integrations
Shopify is a platform that helps orchestrate various tools and plugins, rarely a comprehensive suite on its own. I helped transfer existing reviews to a new system that allowed for automated email reminders, discounts, and photo sharing. I helped smooth out their preorder system, order validation, customer support tools, international currency conversion and regional shipping logic, and syncing their inventory and orders with backend systems.
Each integration has its own quirks. I touched on tech from Ruby on Rails to Shopify Liquid, ERP data structures, social media rate querying blockers, and more.