Patriæ
Patriae makes handcrafted goods and curates clothing rooted in Eastern European textile traditions. The founder had been selling mostly in person and needed an online store—something simple and timeless that let her work speak for itself.
I built the site on Shopify with custom theming using Shopify CLI. The design gives handcrafted goods room to breathe: clean typography, muted tones, no visual clutter competing with the products. I set up Shopify POS so in-person sales sync with online inventory, keeping everything unified.
Results: 657% increase in online sales, 137% rise in total orders, 15% boost in average order value, and 157% improvement in conversion rate.